For a long time, the wives and girlfriends of professional athletes, also known as WAGs, were a group of women who were largely unknown. Athletes dating celebrities isn’t anything new , but with the invention of social media, even the WAGs who aren’t celebrities have used their partners’ power to turn themselves into influencers. And sometimes, as a result, the WAGs are more famous than their professional athlete partners. Recent data shows that the wives and girlfriends of the 2024 Super Bowl champ Kansas City Chiefs have some serious earning potential.
Taylor Swift is unsurprisingly the most popular WAG.
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Brittany Mahomes is No. 2.
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Chariah Gordon comes in third.
View this post on Instagram A post shared by Chariah Gordon (@chariah_)
Chariah Gordon, who is in a relationship with wide receiver Mecole Hardman Jr., rounds out the top three highest earners with $2,500 per post. Chariah gave birth to her and Mecole’s first child on Super Bowl Sunday last year. Before their relationship, she had a singing career. Now, she has a skin care line called The GLO Collection , which aims to help acne-prone skin.
How did they figure out the rankings?
Lucky Gambler put together a list of the wives and girlfriends with the most Instagram followers. They then looked at an online calculator that could break down earning potential for each WAG based on Instagram post performance.
WAGs are growing in popularity as influencers.
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“The large follower counts that these WAGs have amassed speaks to the fascination surrounding WAGs and their lifestyle,” Lucky Gambler Marketing Director Serhii Bielyi, said in a press release. “Their statuses as symbols of glitz and luxury, as well as the glimpses they provide into their glamorous, jet-setting lives, attract attention and intrigue from the public. Some have now even gained a higher number of followers than their NFL partner, demonstrating the continuing popularity that WAGs enjoy.”
