For all of you ladies close to the finish line of your 9-month marathon, Walmart has a treat for you. The mega-retailer has announced it will give up to 20,000 free Walmart+ memberships to moms who give birth in hospitals nationwide during May, as part of the “Mother of All Savings Memberships” campaign.
The memberships , valued at $98, feature benefits like unlimited grocery delivery from your local store, returns from home, and great deals on shipping. This is one membership every mom needs.
The giveaway will pair with the Pampers Hospital Gift Program.
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Pampers provides gift bags every day to moms who deliver babies in hospitals across the US. This May, those bags will have a little something extra in them. Each bag will contain a reusable fabric bag, coupons, a Pampers Sensitive Wipes 6-count sample, information on newborns, and, while supplies last , a free one-year Walmart+ membership, according to industry magazine Progressive Grocer .
“Walmart+ brings together benefits that will help save moms precious time,” noted Seth Dallaire, EVP and chief revenue officer at Walmart. “Whether it’s getting diapers delivered straight to their door or saving on gas for the carpool, we’ve got their back. To celebrate moms, we’ve committed to gifting 20,000 Walmart+ memberships to some of our most important customers, making life a little easier for them.”
Celebrity moms are all about Walmart+.
Walmart dropped a video on Instagram featuring Cardi B, Stephanie Beatriz, Janelle James, and Jenny Slate, sharing some of their favorite parenting hacks and introducing the Mother of All Savings Memberships campaign. Guess what? Celeb babies are just like our babies. They eat, they cry, they poop, repeat. And they need the same essentials from Walmart as the rest of us. Just check out the tips on changing boys. Yep, we feel that one in our souls!
“The beauty of motherhood is that it brings moms together with a bond regardless of where they are in their lives,” said Courtney Carlson, SVP of retail marketing at Walmart. “Every mom loves to trade their parenting hacks, and we’re excited for this campaign to showcase the biggest hack of all being ‘The Mother of All Savings’ — a Walmart+ membership.”
Walmart serves millions of moms each week.
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The company, based in Bentonville, Arkansas, has 10,500 stores and online e-commerce sites that serve as many as 230 million customers a week. The company employs 2.3 million people, and Walmart US tops the PG 100, Progressive Grocer ’s 2022 list of the top food and consumables retailers in North America.
